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The Pitch
Why A Startup?
Investor Perspectives
Strategic Lenses
Design & Prioritize
Engineering Advice
Finance & Legals
Idea Generation
Growth & Marketing
Validation Frameworks
Talent (Attract & Nurture)
Mkt Research / Prototyping
Sales & Partnerships
Team Culture & Alignment
Fundraising
Due Dilligence
The Pitch
Why A Startup?
Investor Perspectives
Strategic Lenses
Design & Prioritize
Engineering Advice
Finance & Legals
Idea Generation
Growth & Marketing
Validation Frameworks
Talent (Attract & Nurture)
Mkt Research / Prototyping
Sales & Partnerships
Team Culture & Alignment
Validate Ideas
Creativity Triggers for Product Ideation
26 Helpful creativity triggers to spur effective Product Ideation.
Ryan Shub
Venture Design
Validate Ideas
Outcome-driven Ideation
A super effective ideation methodology, focused on key user outcomes.
Ryan Shub
Venture Design
Validate Ideas
Where good ideas come from
Some perspectives / lenses to try on when hunting for great ideas.
Ryan Shub
Venture Design
Validate Ideas
6 Questions to ask when building a startup
Which assumption, if false, makes nothing else matter? (6 questions to guide this)
Roger Norton
Head of Product
Validate Ideas
Learning with User Interviews
Optimizing your interviews. Speak to the right people, in the right way for meaningful insights.
Michelle Kanjere
Former Data Insights Manager
Validate Ideas
User Persona & Empathy Mapping
A powerful tool to help you better understand your target audience.
Michelle Kanjere
Former Data Insights Manager
Validate Ideas
The basics of Prototyping
A quick step-by-step introduction to the Why and How of good prototyping, with examples.
Michelle Kanjere
Former Data Insights Manager
Validate Ideas
The Traction Roadmap
Traction matters. Compare business models based on their implications on the traction roadmap.
Ryan Shub
Venture Design
Validate Ideas
A guide to smoke tests
A definitive list of modern smoke test techniques.
Ryan Shub
Venture Design
Validate Ideas
Prototypes
Learn more about low-fidelity, high-fidelity and technical prototypes, to test early stage concepts.
Fanni Fejes
Former Product Coach
Validate Ideas
User Interview Fundamentals
Trends might uncover ‘what’ people’s behaviors are, but in order to know ‘why’ you have to ask them.
Fanni Fejes
Former Product Coach
Validate Ideas
Surveys - the right way
Surveys are a great way to quickly answer questions and validate assumptions with a large group.
Sebastian Sabouné
Former head of Product
Validate Ideas
Focus Groups - When, Why & How
Where focus groups fit in the mix of Customer Discovery activities. + How to do them well!
Jacqui Maroun
Product Lead
Validate Ideas
The Traction Bullseye Framework
A systematic process for finding the 1-3 channels which will drive your growth.
Steve Waidelich
Growth Coach
Validate Ideas
The Innovators Gift (+ Customer Forces)
How to leverage existing solutions to a problem, to find great business opportunities.
Ryan Shub
Venture Design
Validate Ideas
Customer Discovery
How to really understand your users & what they need through customer discovery.
Steve Waidelich
Growth Coach
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